Factor 2: Cultural Vision

Today we look at the importance of defining a cultural vision.  In order to define this, complete clarity is needed on your mission, vision and values as these are embodied throughout your culture and are the foundation for the culture you want to achieve. ...

Factor 1: Your company purpose & values

Establishing your company purpose / why is essential.  Story telling has changed so much that for any company to stand out from the crowd, communicating your why, to both employees and customers, is key.  The why is often confused with the outcomes, for...